The Versatile Salesperson

 

In today's sales world, the competitive advantage of technology and product differences is short-lived. More and more, results depend on the efforts of both the salesperson and the consultant. 

It is their ability to be versatile that allows them to build and maintain effective and lasting relationships. Versatile salespeople — those who can adapt their selling style to the buying needs and styles of their customers — have stronger overall performance than their less flexible counterparts. Interpersonal versatility is essential to becoming a successful salesperson.

The Versatile Salesperson guides sales professionals in adapting their behavior to the buyer's preferences and expectations. Participants learn how to sell the way their buyers want to buy, resulting in more productive, long-term client relationships.

Programme Overview

The Versatile Salesperson seminar is designed to help salespeople and consultants develop the necessary interpersonal and versatility skills to sell the way customers like to buy.

Module 1: Adapting to Customers' Social Styles

	Introduction to the concepts of Social Style and versatility
	Importance of developing comfort with customers as a critical factor in advancing the sale
	Recognizing the positive and negative effects behavior can have on buyers

Module 2: Adapting the Customer Interaction Process

	Practicing Social Style concepts
	Application in the "real world"
	Four phases of the sales process
	Developing high-versatility strategies for your customers

Session Length: Two days

Audience:     Sales professionals and consultants at all levels  experience and      Sales support personnel.

Instrument

	Social Style Profile packet, including five profiles, instructions, and postage-paid return envelopes
	Individual results report identifying the participant's Social Style and versatility level
	Individual feedback booklet for interpreting survey results