Persuasion through Presentation 

Module 1 – Groundwork

This foundational module introduces the process and framework that are critical for a persuasive presentation to be effective.  A  presentation will not be well received if the presenter  does not demonstrate an understanding of audience needs, audience profile, productive self-talk skills, and anticipated questions. How to address these issues effectively is the main focus of this Module

The Concept of Self-Talk is introduced and participants are directed to capture their own positive and negative self-talk.   A 'spontaneous presentation' is used to demonstrate learning.

Module 2 – Delivery Skills

Even though the content of a presentation may met the needs described above, it is critical that the manner in which the data is presented does not diminish its effectiveness.

The Delivery Skills Module address Hands and Arms, Body Movements, Eye Contact, and Voice Tone Emphasis and Diction. 

Practice rounds begin after a review of the delivery skills tips.  

Module 3 – Engage

Having built the framework for the presentation and practiced the delivery skills, the focus now moves to the actual presentation. The Engage module introduces the five elements necessary to engage the audience and is built around five essential  questions that the presenter must address to achieve this engagement.  

• Captivating Statement  
• Purpose
• Plan  
• Benefit Statement
• Call to Action

 Participants reflect on these elements in their 5-10 minute presentation

 Module 4 - Develop

Having opened the presentation, the presenter must now convince the audience of the merits of his/her points.   This is where the audience makes a decision based on how well ideas have been supported. In the Develop Module, we address the techniques that have been proven as effective and convincing  in supporting arguments 

Module 5 - Close

The Close of a presentation is just as important as Engaging the audience and Developing the content.  This is the final impression of the left with the audience.   The elements of the Close are built around three questions the presenter must address to be effective:

 

•  Key Point Summary  
• Final Call to Action
• Captivating Close

 

In addition, this Module deals with the question of how to deal with difficult questions. The  P.A.U.S.E. technique is explained, developed and practiced.

                            Module 6 – Presentation Delivery

The participants are required to give a 7-10 minute presentation to camera on a topic on which they expect to be making a presentation in the near future and using the Presentation tools covered during the workshop.

Following debrief of the presentation by the facilitator on a one-to-one basis, the skills and techniques of handling questions during a presentation are discussed and strategies agreed.

Session Length          Two days