Persuasion through Presentation
Module 1 – Groundwork
This foundational module introduces the process and framework that are critical for a persuasive presentation to be effective. A presentation will not be well received if the presenter does not demonstrate an understanding of audience needs, audience profile, productive self-talk skills, and anticipated questions. How to address these issues effectively is the main focus of this Module
The Concept of Self-Talk is introduced and participants are directed to capture their own positive and negative self-talk. A 'spontaneous presentation' is used to demonstrate learning.
Module 2 – Delivery Skills
Even though the content of a presentation may met the needs described above, it is critical that the manner in which the data is presented does not diminish its effectiveness.
The Delivery Skills Module address Hands and Arms, Body Movements, Eye Contact, and Voice Tone Emphasis and Diction.
Practice rounds begin after a review of the delivery skills tips.
Module 3 – Engage
Having built the framework for the presentation and practiced the delivery skills, the focus now moves to the actual presentation. The Engage module introduces the five elements necessary to engage the audience and is built around five essential questions that the presenter must address to achieve this engagement.
- Captivating Statement
- Benefit Statement
- Call to Action
Participants reflect on these elements in their 5-10 minute presentation
Module 4 - Develop
Having opened the presentation, the presenter must now convince the audience of the merits of his/her points. This is where the audience makes a decision based on how well ideas have been supported. In the Develop Module, we address the techniques that have been proven as effective and convincing in supporting arguments
Module 5 - Close
The Close of a presentation is just as important as Engaging the audience and Developing the content. This is the final impression of the left with the audience. The elements of the Close are built around three questions the presenter must address to be effective:
- Key Point Summary
- Final Call to Action
- Captivating Close
In addition, this Module deals with the question of how to deal with difficult questions. The P.A.U.S.E. technique is explained, developed and practiced.
Module 6 –
The participants are
required to give a 7-10 minute presentation to camera on a topic on which they
expect to be making a presentation in the near future and using the Presentation
tools covered during the workshop.
Following debrief of
the presentation by the facilitator on a one-to-one basis, the skills and
techniques of handling questions during a presentation are discussed and
Session Length Two days